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Salaam Keyser wins Amplify ImageQuest project

Zizipho Majavu | 12 April 2017

Salaam Keyser’s ‘Mercy’ photograph,won the judges hearts at the Amplify ImageQuest.

The photographer,Keyser was one of the 16 teams of photography enthusiasts set off on the Amplify ImageQuest in Cape Town on Saturday. The teams represented camera brands such as Canon, Nikon, Fuji, Leica, Sigma, Tamron and GoPro,  and they went in an image quest to capture the Mother City’s hidden gems. Given a single clue to the secret locations the photographers had to capture the moments from their perspective as their entries in the one day photography challenge.

The images of each location had to be filed, edited and handed over to the event organisers in preparation for the exhibition later that day.The organisers printed, framed, curated and hung an exhibition of these photographs in Amplify Studio’s beautiful gallery for the teams, friends and media.

The images were judged by ex-fashion photographer for Marie-Claire, Harper’s Bazaar and Vogue, Patrick de Mervelec – prolific people, fashion, social documentary and art photographer, Roy Zetiskyand Independent Media’s Photo Editor of two of South Africa’s oldest newspapers, Cape Argus and Cape Times’ Ian Landsberg.

After careful deliberation through an incredible selection of images, the judges picked Salaam Keyser’s ‘Mercy’ photograph as the winning image from team, ‘Leica Life’. The ‘Leica Life’.

The team members were Morgan Trimble, Salaam Keyser and Greg Rhoode.

Keyser says he dubbed his image “Mercy” because as a Muslim he felt obliged to encourage his subject (homeless man) about the mercifulness of the Almighty despite one’s circumstances.

The winning team, Leica Life, is awarded with a week-long curated exhibition at Amplify Studio in 2017. All printing and framing of the work will be funded by Orms. This prize is valued at R50 000.

Amplify is a multi-faceted project. At its core is an artist in residence programme (Amplify AIR) which supports up to 12 aspiring South African photographers a year. Surrounding the residency program is a fully equipped professional photography studio, and a beautiful open plan exhibition gallery on Loop Street in Cape Town City Centre.

The top three images have been placed on exhibition at the Cape Town School of Photography for a silent auction till the end of the month.

(Featured Image: Supplied)

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